Silicone wristbands became popularized by the buzz surrounding the Livestrong bracelets also known as the Lance Arm Strong bracelets. The Lance Armstrong bracelets were yellow bracelets that were rubber. The bracelet was worn by Lance Armstrong to create awareness for cancer. The yellow bracelet was sold for $1 to raise money for cancer research.
Web bands are an electronic form of the rubber bracelet phenomenon. The huge following of the Livestrong bracelet created a major marketplace for colored rubber bracelets. Some of the colored bracelets that followed were not sold to raise money, but were sold as a way to make profit.
Many people now wear the colored rubber bracelets as a fashion accessory. While some bracelets are embedded with quotes such as “fight for a cure” others simply have college names such as the Drexel.